Too much choice creates hesitation. Nomad limits options to a curated set, making decisions faster and more confident.
YEAR
2025
ROLE
Product Design
Visual Direction
Experience Design
SERVICES
Research
UI Design
Creative Direction
About the project
Want to hike? AllTrails.
Eat? Yelp.
Culture? Timeout.
Group event? Google Calendar.
Users spend 45 minutes jumping between apps, lose context constantly, and still feel uncertain about their choices.
Four core decisions.
Why this works: Four categories cover 80% of "what should we do?" decisions. By unifying them with consistent curation and allowing fast switching, Nomad eliminates context loss while maintaining specialized UX for each activity type.
Who We Designed For
Four distinct ways people decide what to do.
How Nomad changes behaviour
To ensure consistency across the product, I defined a lightweight design system covering colour, typography, and core components.
Final experience
Designed for fast, confident decisions across every activity.
Testing results
What worked & what next
Visual system
Smooth Scroll
This will hide itself!
This will hide itself!
Nomad - One place to decide what to do.
OVERVIEW
Too much choice creates hesitation. Nomad limits options to a curated set, making decisions faster and more confident.
YEAR
2025
ROLE
Product Design
Visual Direction
Experience Design
SERVICES
Research
UI Design
Creative Direction
About the project
Want to hike? AllTrails.
Eat? Yelp.
Culture? Timeout.
Group event? Google Calendar.
Users spend 45 minutes jumping between apps, lose context constantly, and still feel uncertain about their choices.
Four core decisions.
Why this works: Four categories cover 80% of "what should we do?" decisions. By unifying them with consistent curation and allowing fast switching, Nomad eliminates context loss while maintaining specialized UX for each activity type.
Who We Designed For
Four distinct ways people decide what to do.
How Nomad changes behaviour
To ensure consistency across the product, I defined a lightweight design system covering colour, typography, and core components.
Final experience
Designed for fast, confident decisions across every activity.
Testing results
What worked & what next
Visual system
Smooth Scroll
This will hide itself!
This will hide itself!
Nomad - One place to decide what to do.
OVERVIEW
Too much choice creates hesitation. Nomad limits options to a curated set, making decisions faster and more confident.
YEAR
2025
ROLE
Product Design
Visual Direction
Experience Design
SERVICES
Research
UI Design
Creative Direction
About the project
Want to hike? AllTrails.
Eat? Yelp.
Culture? Timeout.
Group event? Google Calendar.
Users spend 45 minutes jumping between apps, lose context constantly, and still feel uncertain about their choices.
Four core decisions.
Why this works: Four categories cover 80% of "what should we do?" decisions. By unifying them with consistent curation and allowing fast switching, Nomad eliminates context loss while maintaining specialized UX for each activity type.
Who We Designed For
Four distinct ways people decide what to do.
How Nomad changes behaviour
To ensure consistency across the product, I defined a lightweight design system covering colour, typography, and core components.
Final experience
Designed for fast, confident decisions across every activity.
Testing results
What worked & what next
Visual system
Smooth Scroll
This will hide itself!
This will hide itself!