A responsive brand and website for Gus Kreivenas - a world-record freediver - designed to inspire, build trust, and guide students from curiosity to commitment.
YEAR
2025
ROLE
UI/UX Designer, Brand Identity Designer
SERVICES
Brand Identity, UX Strategy, Wireframes, Responsive UI Design
Approach
The solution combined branding + UI/UX into one process:
Brand Identity. Logo derived from movement and depth of water. Gradient color scheme based on the ocean (deep blues and turquoise). Typography: clean, modern sans-serif to convey professionalism.
Clarity in UX. Training format boiled down to steps and icons. Tiered pricing with a single highlighted "Recommended" option. Trust & Human Connection - Instructor bios and endorsements build credibility. Emphasis on Gus being a world-record holder to establish a point of difference for the school. Immersion in Visual Design - Underwater and lifestyle photography used throughout the site. Responsive layouts ensuring seamless transitions between devices.
Design Process
Information Architecture. The content was restructured into a sequential story: Hero & Gallery → Emotional entry point. About Gus & How It Works → Establish credibility + clarify process. Training Rhythm & Schedules → Clear structure. Pricing → Transparent packages with visual highlight. Meet the Team & Reviews → Human trust and social proof. FAQ & Footer → Remove barriers to conversion.
Visual Identity System. Logo: Simple wave-inspired mark, representing depth and serenity. Colors: Gradient blues → for ocean depth. Imagery: Authentic freediving photography for credibility. UI Elements: Rounded, card-based layouts for approachability and simplicity.
Key Screens
Homepage Hero + Gallery - Immersion underwater photography with powerful CTA. About Gus + How It Works - Highlights Gus's record-breaking achievement and deconstructs the training process into steps understandable to audiences. Training Rhythm + Water Day -Imagery and symbols depict the weekly training rhythm and typical water day. Dry Day + Pricing - Synchronized schedules with open tiered prices enhance choice-making. Meet the Team + Reviews - Instructor bios establish professionalism, and student testimonials establish credibility. FAQ + Footer (Responsive Showcase) - Answers frequent questions and illustrates responsiveness on various devices.
Solution
The result was a brand identity and website that capture the spirit of freediving: A modern, calming, professional appearance. A site that inspires confidence, simplifies complexity, and drives action. Smooth design language on every screen and device.
Outcome
Touchdown's fresh new brand identity and responsive website elevate the school to world-class digital presence that builds upon Gus's achievement and reputation. Visitors are seamlessly guided from inspiration → information → decision.
About the project
The Challenge
Freediving schools struggle with two issues: Lack of credibility online – old websites don't show the value of world-class athletes. Complicated information – schedules, training rhythms, and prices overwhelm new students. With Touchdown, the challenge was to:
Create a brand that shows Gus's world-record expertise and the beauty of freediving.
Present training programs, calendar, and fees in a simply comprehensible way.
Engage guests emotionally while bringing them to enroll.
Offer a design system that works perfectly on any device.
Smooth Scroll
This will hide itself!
This will hide itself!
Touchdown Freediving School
OVERVIEW
A responsive brand and website for Gus Kreivenas - a world-record freediver - designed to inspire, build trust, and guide students from curiosity to commitment.
YEAR
2025
ROLE
UI/UX Designer, Brand Identity Designer
SERVICES
Brand Identity, UX Strategy, Wireframes, Responsive UI Design
Approach
The solution combined branding + UI/UX into one process:
Brand Identity. Logo derived from movement and depth of water. Gradient color scheme based on the ocean (deep blues and turquoise). Typography: clean, modern sans-serif to convey professionalism.
Clarity in UX. Training format boiled down to steps and icons. Tiered pricing with a single highlighted "Recommended" option. Trust & Human Connection - Instructor bios and endorsements build credibility. Emphasis on Gus being a world-record holder to establish a point of difference for the school. Immersion in Visual Design - Underwater and lifestyle photography used throughout the site. Responsive layouts ensuring seamless transitions between devices.
Design Process
Information Architecture. The content was restructured into a sequential story: Hero & Gallery → Emotional entry point. About Gus & How It Works → Establish credibility + clarify process. Training Rhythm & Schedules → Clear structure. Pricing → Transparent packages with visual highlight. Meet the Team & Reviews → Human trust and social proof. FAQ & Footer → Remove barriers to conversion.
Visual Identity System. Logo: Simple wave-inspired mark, representing depth and serenity. Colors: Gradient blues → for ocean depth. Imagery: Authentic freediving photography for credibility. UI Elements: Rounded, card-based layouts for approachability and simplicity.
Key Screens
Homepage Hero + Gallery - Immersion underwater photography with powerful CTA. About Gus + How It Works - Highlights Gus's record-breaking achievement and deconstructs the training process into steps understandable to audiences. Training Rhythm + Water Day -Imagery and symbols depict the weekly training rhythm and typical water day. Dry Day + Pricing - Synchronized schedules with open tiered prices enhance choice-making. Meet the Team + Reviews - Instructor bios establish professionalism, and student testimonials establish credibility. FAQ + Footer (Responsive Showcase) - Answers frequent questions and illustrates responsiveness on various devices.
Solution
The result was a brand identity and website that capture the spirit of freediving: A modern, calming, professional appearance. A site that inspires confidence, simplifies complexity, and drives action. Smooth design language on every screen and device.
Outcome
Touchdown's fresh new brand identity and responsive website elevate the school to world-class digital presence that builds upon Gus's achievement and reputation. Visitors are seamlessly guided from inspiration → information → decision.
About the project
The Challenge
Freediving schools struggle with two issues: Lack of credibility online – old websites don't show the value of world-class athletes. Complicated information – schedules, training rhythms, and prices overwhelm new students. With Touchdown, the challenge was to:
Create a brand that shows Gus's world-record expertise and the beauty of freediving.
Present training programs, calendar, and fees in a simply comprehensible way.
Engage guests emotionally while bringing them to enroll.
Offer a design system that works perfectly on any device.
Smooth Scroll
This will hide itself!
This will hide itself!
Touchdown Freediving School
OVERVIEW
A responsive brand and website for Gus Kreivenas - a world-record freediver - designed to inspire, build trust, and guide students from curiosity to commitment.
YEAR
2025
ROLE
UI/UX Designer, Brand Identity Designer
SERVICES
Brand Identity, UX Strategy, Wireframes, Responsive UI Design
Approach
The solution combined branding + UI/UX into one process:
Brand Identity. Logo derived from movement and depth of water. Gradient color scheme based on the ocean (deep blues and turquoise). Typography: clean, modern sans-serif to convey professionalism.
Clarity in UX. Training format boiled down to steps and icons. Tiered pricing with a single highlighted "Recommended" option. Trust & Human Connection - Instructor bios and endorsements build credibility. Emphasis on Gus being a world-record holder to establish a point of difference for the school. Immersion in Visual Design - Underwater and lifestyle photography used throughout the site. Responsive layouts ensuring seamless transitions between devices.
Design Process
Information Architecture. The content was restructured into a sequential story: Hero & Gallery → Emotional entry point. About Gus & How It Works → Establish credibility + clarify process. Training Rhythm & Schedules → Clear structure. Pricing → Transparent packages with visual highlight. Meet the Team & Reviews → Human trust and social proof. FAQ & Footer → Remove barriers to conversion.
Visual Identity System. Logo: Simple wave-inspired mark, representing depth and serenity. Colors: Gradient blues → for ocean depth. Imagery: Authentic freediving photography for credibility. UI Elements: Rounded, card-based layouts for approachability and simplicity.
Key Screens
Homepage Hero + Gallery - Immersion underwater photography with powerful CTA. About Gus + How It Works - Highlights Gus's record-breaking achievement and deconstructs the training process into steps understandable to audiences. Training Rhythm + Water Day -Imagery and symbols depict the weekly training rhythm and typical water day. Dry Day + Pricing - Synchronized schedules with open tiered prices enhance choice-making. Meet the Team + Reviews - Instructor bios establish professionalism, and student testimonials establish credibility. FAQ + Footer (Responsive Showcase) - Answers frequent questions and illustrates responsiveness on various devices.
Solution
The result was a brand identity and website that capture the spirit of freediving: A modern, calming, professional appearance. A site that inspires confidence, simplifies complexity, and drives action. Smooth design language on every screen and device.
Outcome
Touchdown's fresh new brand identity and responsive website elevate the school to world-class digital presence that builds upon Gus's achievement and reputation. Visitors are seamlessly guided from inspiration → information → decision.
About the project
The Challenge
Freediving schools struggle with two issues: Lack of credibility online – old websites don't show the value of world-class athletes. Complicated information – schedules, training rhythms, and prices overwhelm new students. With Touchdown, the challenge was to:
Create a brand that shows Gus's world-record expertise and the beauty of freediving.
Present training programs, calendar, and fees in a simply comprehensible way.
Engage guests emotionally while bringing them to enroll.
Offer a design system that works perfectly on any device.
Smooth Scroll
This will hide itself!
This will hide itself!