OVERVIEW

My great friend Gus, a world-record freediver, built a school to share his passion for the ocean. He needed a brand identity and website that reflected professionalism, trust, and inspiration. The challenge: simplify complex training info, showcase his achievements, and drive conversions across all devices.

DESCRIPTION

I designed a cohesive brand identity and responsive website that combined storytelling with clarity. A wave-inspired logo, ocean-gradient colors, and modern typography created a calm, professional look. The site guided visitors through Gus’s story, training process, schedules, pricing, and testimonials — all reinforced with immersive underwater photography.

PROBLEM

Freediving schools often overwhelm users with scattered info and weak branding. We needed a solution that:

• Simplified training into clear steps.

• Highlighted Gus’s record-breaking achievements.

• Built trust through authentic visuals and testimonials.

• Adapted seamlessly to desktop, tablet, and mobile.

APPROACH

• UX/UI Design: Structured narrative flow with icons, card layouts, and highlighted pricing.

• Brand Identity: Wave-inspired logo, ocean colors, modern typography.

• Content Strategy: Storytelling through Gus’s journey, reviews, and lifestyle imagery.

• Responsive Testing: Seamless usability across all devices.

SOLUTION

Delivered a professional brand identity and responsive website that:

• Showcased Gus as a world-record holder.

• Guided users from inspiration → information → decision.

• Used immersive photography and testimonials for trust.

• Presented pricing and schedules with clarity.

OUTCOME

The school gained a world-class digital presence that inspires confidence, builds credibility, and drives enrollment — all while reflecting Gus’s unique passion and achievements.